Rubbish campaign for Westminster City Council is PR gold!
Westminster City Council’s “Your Streets” campaign aims to make residents, business and visitors in Westminster aware of just how much litter is dropped, how much effort goes into keeping streets clean, and what they can do to take responsibility for their litter.
Using funds from corporate sponsors, WCC wanted to get this message out far and wide, and approached Nonsense to help design a PR stunt, and create a lasting video of it.
We came up with “Total Eclipse of the Arch” — an eye-catching stunt where local artists created a replica of the Marble Arch right in front of the famous Westminster landmark itself! We shot the whole thing with time-lapse cameras and also captured interview footage with passing residents, tourists and council representatives to get their reactions.
The stunt, and accompanying video, were a huge PR success, securing coverage on major London publications, including:
Job done!