Designing and developing a website for tradespeople
Nonsense recently helped Wickes, in conjunction with Business Link, build Wickes Trade Builder. It’s a unique online resource that provides the best business advice for tradespeople.
The tailored information ranges from advice on getting & keeping customers to tradespeople working for themselves.
Since launching, Wickes Trade Builder has been a huge success exceeding all visitor expectations. We feel this is down to its easily digestible layout as well as credible, relevant content. Add to the mix some great PR coverage by Salt PR (articles in The Express and The Daily Mail, along with leading trade publications) and tactical ads on the Talksport and The Sun websites, and you can see why the site is proving so popular.
Since September we have continuously made iterative design and functionality improvements to the site to enhance the user experience, and refresh the content. The schedule of improvements has been greatly influenced by user feedback and also regular web analytics reviews.
So, watch this space for a host of new content and website improvements we will be making to Wickes Trade Builder over the coming months.