nonsense

Compassion in World Farming’s RAW campaign seeks to expose the true cost of factory farmed meat. To help with their strategy of educating Britain’s foodies about how their lamb shanks and sirloins are produced, Nonsense created a tool that allows CIWF to engage Facebook users with regular quizzes.

Sitting on a dedicated Facebook tab, the quiz questions and answers can be regularly refreshed via a simple admin area. The questions, which can be of multiple types with accompanying images, are then displayed a user-friendly way to the user, who can answer them in seconds.

The quiz captures user data in return for the chance to win a Kindle, so CIWF can keep people informed about the RAW campaign. And, at the end of the quiz, users can post their result to their Facebook wall to encourage a bit of competition and spread the word.