Keeping landlord's tills ringing, all summer long!
Summer can be a tricky time of year for sport-led pubs. When the Premiere League wraps up in May, it leaves a void for pubs who use live football to pull in the punters. With many big summer sporting events also available on 'free-to-air' channels, Sky have a job to do to retain publican's business over the summer months.
We worked with the Sky Business team to create an animation that compares two rival pubs, with and without a Sky subscription, to showcase how Sky Sports can continue to keep the tills ringing all year round and set Sky Sports venues up as the home of live sport.