The power of a tick in the fight against cancer.
Cancer Research UK were amongst the first charities in the UK to move to an opt-in model for all communication with new and existing supporters. We worked with the individual giving team to develop a campaign to inform supporters of the power of a tick, and encourage them to take action to allow the charity to remain in touch.
Initially, we worked on the overarching campaign wrapper, including the name, lead messaging and a logo lockup. We also developed a social media campaign and an animated film to promote the initiative in email, social and digital media. The job of the animation was to explain opt-in and appeal to supporters to give their tick, pledging to remain contactable and active in the shared mission to beat cancer sooner.