Making entrepreneurship in the G20 a hot topic
Ernst & Young’s G20 Entrepreneurship Barometer is a compelling global survey — but it needed to be showcased in a way that encouraged people to engage, raised the brand’s reputation, and boosted connections with prominent entrepreneurs and policy makers.
To assess the state of the G20’s entrepreneurship environment, EY annually survey over 1500 entrepreneurs, compiling a truly thorough document in the process.
It was our job to package this document into digestible online content and start conversations around the results of the survey.
We provided EY with a solid content plan and set about executing it — creating 6 animated videos, dozens of snackable social media posts, and sparking serious debate on LinkedIn and Twitter. We also put together social guidelines for EY’s community managers in different G20 countries, and helped them identify and target 125 key influencers to amplify the reach of the report.