Find out about SSAFA Forces Help over a few steaming cuppas!
SSAFA Forces Help approached Nonsense with a familiar problem. How to explain all the great work they do, from support groups to financial aid for veterans, in a succinct yet memorable way… without forgetting their thousands of volunteers and fundraisers who make their great work possible.
Nonsense’s video department presented a number of suitable treatments, with SSAFA choosing the “Cuppa” concept. The idea was to use a mix of live action footage of real people involved with SSAFA, together with stop motion animation of steaming hot mugs of tea. The mugs provide a thread of continuity tying all the SSAFA stories together, and provide a creative hook which keeps the watcher engaged.
The project was particularly challenging, because seamlessly mixing stop motion shots with live action footage shot at completely different studios required meticulous planning. (Including pre-visualisation where we used basic 3D animation to model the scenes and transitions in pre-production.) But, three months and countless soggy teabags later, we have a finished product — we hope you enjoy watching it as much as we did making it.