WYGU — Cakes

Sweet little animation helps launch new website

WYGU stands for When You Grow Up — it’s a service that helps people get the kind of career they longed for as kids; one that is based around their interests and passions.

They briefed us to create an interesting guide to their service to support their launch.

We took the central thought of youthful enthusiasm and dreams turning into mundane adult life and created a nostalgic stop-frame animation using the medium of birthday cakes!

The result explained a complex proposition in a highly engaging way (and our video production team are still slightly hyper after eating little more than icing for three days straight!).

The Outcome:

The final video looked as good as it tasted and the Client was extremely pleased with the outcome.

“Hell yes this is awesome. Sooo happy with the result! Well done guys this exceeded my expectations. Group hug.” — Matt Summers, WYGU