nonsense

Our community management for Eristoff’s global Facebook page coincided with a new brand positioning — ‘Bring on the night’. It was our job to instil this instinctive attitude into our fans by overhauling the Facebook page and creating content that was true to the brand’s wolf-like way of thinking.

Managing a global Facebook presence is tricky… the language barrier, timezones and Facebook’s ever-changing protocols all present their problems.

But a new brand identity is a new opportunity to get it right. Here’s how we managed Eristoff’s transition to creating engagement with a bit more bite…

Getting ready for a big one

First up, we re-designed the Eristoff global page, introducing strong branded elements based around a piece of street art depicting the brand’s wolf icon. Next, we created bespoke tabs to introduce users to the history of Eristoff, the portfolio of drinks and a selections of inspiring cocktails. Then, we turned our attention to the Timeline history, adding an energetic (though not necessarily factually accurate!) set of historical posts… bringing the brand’s personality, to life. Now we were ready to consolidate the regional pages under the global umbrella and start engaging…

Out in the wild

We kicked off our Community Management of the global Facebook presence with posts encapsulating the Bring On The Night attitude and sharing provocative content from the wilds of the web. These first posts formed the backbone of a set of Facebook guidelines which teams in the global markets can use to create posts of their own. We’re currently working collaboratively with these teams to showcase the best of what Eristoff is getting up to around the globe while still managing the global voice of the Eristoff brand.