Hotting-up a Climate Science gallery launch
The Science Museum briefed us to support the fantastic new Atmosphere gallery which explains Climate Science.
Nonsense’s Online PR and Outreach team worked with the curators to identify the most compelling content (including an online game called RIZK) and then shared it with key members of the online press and influential bloggers from the events, tech and parenting sectors.
In addition, Nonsense created a visually stunning gallery tour video to support the launch and filmed Prince Charles officially opening the gallery, as well as helping promote a special event called ‘Cockroach Tour’.
The activity drove over 100,000 visits to the RIZK page, featured on 59 gaming websites, had over 50 reviews with 48 pieces of homepage coverage. The standalone game achieved nearly 3.5 million page views in the first 2 weeks.